YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to SaaS founders, pricing leaders, and bootstrapped operators who need pricing strategy, churn reduction, and subscription-economy playbooks from the category creator.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Patticus's funnel.
Designed to convert YouTube viewers into qualified leads for Patticus.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive a lot more advisory bookings, research guide downloads, and healthcare NewCo pipeline via a personal YouTube system you've never built — despite having the strongest pricing credentials in SaaS.
YouTube has a steep learning curve, and the funnel layer that actually CONVERTS viewers into $3,550 1:1 sessions, $36,450 workshops, and newsletter signups is its own separate beast — totally different muscle from guest podcast appearances.
I'm guessing you don't have heaps of extra time to script, shoot, edit, package, and follow-up on bottom-of-funnel pricing proof and advisory videos — between building your healthcare NewCo, publishing 500+ hour research guides, writing PC's Recurring Thoughts, and your Strategic Advisor role at Paddle.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified advisory inquiries and research guide opt-ins for Patticus.
This morning Patrick, I was looking through patticus.com, your LinkedIn, and what exists on YouTube side by side — and what stood out is the gap between your authority and your owned distribution. You bootstrapped ProfitWell from a cashed-out 401(k) to 8-figure ARR with zero VC, built the SaaS pricing category for 400+ companies (Blue Bottle, Lyft, Autodesk, Notion), ran an 8-podcast media machine, and sold to Paddle for $200M+. You have 45,078 LinkedIn followers and guest spots on Lenny's Podcast (22.8K views) and My First Million (56.5K views) that prove cold demand for your bootstrapping and pricing frameworks. But you have no personal YouTube channel. The supplied PatrickCampbell URL is two family clips — not you. The ProfitWell channel (~6K subs) has been dormant ~1 year with 150–6.6K views on case-study explainers that never put Patrick on camera as the founder. Meanwhile Lenny Rachitsky, Harry Stebbings, and Shaan Puri capture the exact discovery lane you invented at ProfitWell — pricing psychology, churn, bootstrapping to exit — via owned YouTube engines you never ported post-acquisition. Your patticus.com research guides (Competitor Intelligence live; pricing, health, relationships in progress) and premium advisory ($3,550–$36,450) need searchable founder-led video, not just podcast guest slots. Your NSA-to-Google-to-Gemvara-to-ProfitWell arc and healthcare pivot are the story. YouTube is where it should convert.
Simply put, we want to help you turn the $200M exit credibility you've already built into a consistent flow of advisory bookings and research guide signups through bottom-of-funnel, proof-driven YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The brand-defining meta-video. Acknowledge the guest-podcast vs. owned-distribution gap honestly, reference ProfitWell scale and Patticus pivot, and lay out the 12-week plan to wire personal YouTube into advisory and research guide revenue.
Top of The FunnelSearchable TOF anchor — pricing psychology, competitive teardowns, the "pricing guy" positioning. Evergreen discovery that captures "SaaS pricing strategy" intent and routes to Competitor Intelligence guide.
Top of The FunnelMOF founder story — 401(k) start, 8-figure ARR, 85–90 employees, Paddle acquisition. Rebuilt from your Lenny's Podcast and My First Million narratives with Patticus CTAs and advisory routing.
Middle of The FunnelFirst hybrid case study — inspired by real ProfitWell pricing engagements, turned into full on-camera interview with metrics. The BOF video that converts skeptics on advisory price.
Bottom of The FunnelMOF rebuild of your top ProfitWell YT theme (6.6K views on AI bubble video proves case-study format works — this applies it to your signature pricing topic). Mandatory mid-roll research guide CTA.
Middle of The FunnelProduct BOF for patticus.com's live research guide — screen-share the framework, show depth, CTA to download. Captures "competitive intelligence SaaS" search intent.
Bottom of The FunnelTOF rebuild of your 5.2K-view ProfitWell case study — same narrative value, Patrick on-camera intro, end-card into pricing playbook lead magnet.
Top of The FunnelMOF metrics explainer matching ProfitWell Retain positioning — searchable, tactical, routes cold founders into MOF bootstrapping series.
Middle of The FunnelMOF exit narrative — CSO transition, strategic advisor role, why you left full-time subscription work after 12 years. Founder trust video that routes to healthcare NewCo teaser and advisory CTA.
Middle of The FunnelBOF advisory demo — no fluff, actual tier breakdown ($3,550 / $9,200 / $36,450), who each is for, booking path. The video a skeptical founder sends to their co-founder before booking.
Bottom of The FunnelFounder trust video — acknowledge guest-only distribution, healthcare pivot, 500-hour research guides. Middle-of-funnel proof you're building the owned engine. Routes to newsletter + guide CTA.
Middle of The FunnelClosing-call BOF — thesis snippet, research-driven approach, why pricing DNA applies to healthcare. The dedicated "ready to follow the pivot" anchor video with advisory booking CTA.
Bottom of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Founder-led explainers on the topics ProfitWell owned — why prices end in 9, NDR benchmarks, Price Intelligently frameworks, competitive pricing teardowns. Searchable TOF that captures founders Googling "SaaS pricing strategy" and routes them into Patticus research guides, not Lenny's Podcast or a generic SaaS influencer.
Package your $200M exit story, zero-VC playbook, and Paddle integration lessons as standalone MOF series. "How we bootstrapped to 8-figure ARR," "What I'd do differently before selling," "Churn metrics every founder ignores." Every bootstrapped operator searching these phrases should land on Patrick Campbell, not a podcast clip buried in someone else's channel.
Screen-share and on-camera proof: research guide walkthroughs, advisory tier breakdown ($3,550 1:1 vs $36,450 workshop), healthcare NewCo thesis snippets. Founders considering premium advisory need to SEE the framework density on patticus.com — not read another LinkedIn thread.
Sit down with ProfitWell-era customers and advisory clients — pricing lift before/after, churn reduction, ARR impact. Bottom-of-funnel proof that pre-empts "is Patrick's advisory worth $3,550 for a company like mine" and drives booking immediately. Your 400+ pricing engagements already created these stories; they should be 12–18 minute YouTube assets with Patrick on camera.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward Patticus advisory booking -> close the 1:1 or workshop.
Your Unique Lead Magnet
Most SaaS founders with massive podcast and LinkedIn authority convert almost none of that credibility into advisory bookings or product signups on YouTube — because their content lives on guest channels, not owned distribution with conversion architecture. This audit is the exact 5-point framework Patticus uses to diagnose why $200M exit credibility and 45K LinkedIn followers don't automatically fill a $3,550 advisory pipeline — and the specific fixes (packaging, hooks, research guide CTAs, client case study routing, advisory tier placement) that turn zero personal YouTube into a year-round engine for Patticus bookings.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Why A $200M Exit And 45K LinkedIn Followers Don't Equal A YouTube Engine Introduction: Clear Offer: This video breaks down the exact gap between Patrick Campbell's off-YouTube authority and Patticus's owned video distribution — and the 12-week plan to fix it so guest podcast demand finally converts into advisory bookings and research guide signups at scale. Relate to Viewer: If you're a SaaS founder or pricing leader, you've probably heard Patrick on Lenny's Podcast, My First Million, or Indie Hackers. You might follow him on LinkedIn for pricing takes and bootstrapping lessons. But if you discovered Patrick through YouTube search — not through a podcast recommendation — you probably landed on a dormant ProfitWell case-study clip or a random family video on the wrong PatrickCampbell channel. That's the gap. Social Proof: I'm Patrick Campbell. I founded ProfitWell in 2012 with my cashed-out 401(k), bootstrapped it to 8-figure ARR with zero VC, built pricing strategy for 400+ companies including Blue Bottle, Lyft, Autodesk, and Notion, and sold to Paddle for $200M+ in 2022. I have 45,000 LinkedIn followers. My guest spot on Lenny's Podcast has 22,800 views. My First Million episode has 56,500 views. I have no personal YouTube channel. The ProfitWell channel hasn't uploaded in a year. I built an 8-podcast media machine inside ProfitWell — and never ported my personal brand into owned YouTube distribution post-exit. Open Loop: By the end of this video you'll know exactly why podcast guest authority isn't the same as YouTube conversion, what Lenny and Harry Stebbings do differently on packaging, and the 12-week content plan we're executing to turn Patticus into your top-of-funnel engine for advisory and research guides. Quick Story: Last month someone booked a $3,550 advisory call and said: "I've listened to you on three different podcasts — I didn't know you had research guides on patticus.com until I searched your name." Same week, our Competitor Intelligence guide got strong LinkedIn traction. Zero YouTube videos pointing to it. The ProfitWell channel's top recent video — "Is AI the Next Dot-Com Bubble?" — has 6,600 views with no Patrick on camera and no path to Patticus advisory. That's not a content quality problem. That's a conversion architecture problem. $200M exit credibility. 400+ pricing engagements. 45K LinkedIn followers. Guest spots proving cold demand. But no searchable founder-led series on pricing, churn, or bootstrapping — the categories you literally invented — on a channel you own. Meanwhile Lenny Rachitsky and Harry Stebbings ship 12-minute playbooks with one CTA and capture the exact founder searching "SaaS pricing" or "bootstrapped to exit" today. They didn't build ProfitWell. You did. You're just not packaging it for owned discovery. Point 1: Authority And Owned Distribution Are Different Muscles Why this matters: Podcast guest trust built your brand for 12 years. YouTube cold discovery runs on searchable titles, thumbnails, hooks, and advisory CTAs — not buried guest appearances on someone else's channel. What to focus on: BOF advisory proof videos. ProfitWell client case studies with real metrics. MOF bootstrapping and pricing playbooks. TOF case-study explainers with mandatory mid-roll and end-card CTAs into research guides. A simple explanation: People who know you will listen to any podcast. People who don't know you need to find "the pricing guy" in YouTube search and know where to book advisory in the first 30 seconds. CTA to Lead Magnet (30% Through The Video): If you want the exact 5-point audit we use before publishing any Patticus-related video — the same checklist we're running to build your personal channel from zero — download the free SaaS Pricing YouTube Conversion Audit in the description. Point 2: What The Channel Should Be Converting Viewers Into Why this matters: Every view should have a path — $3,550 1:1 advisory, $36,450 workshop, Competitor Intelligence guide download, or PC's Recurring Thoughts signup. Right now your authority lives on other people's platforms. What to focus on: Patrick on-camera intros. Pricing teardown screen-shares. Hybrid interviews with ProfitWell-era clients. Short clips from long videos for cold discovery on pricing and churn topics. A simple explanation: Lenny and My First Million win packaging on YouTube. You win the $200M exit and the pricing category. Combine both and guest podcast demand becomes an advisory booking machine. Point 3: The 12-Week Plan Why this matters: We're not starting from zero — ProfitWell case studies, Lenny/MFM narratives, patticus.com research guides, and 400+ pricing engagements are the raw material. What to focus on: Weeks 1–4 — meta gap video + two MOF playbooks (bootstrapping story, pricing psychology). Weeks 5–8 — two client case studies + advisory tier guide. Weeks 9–12 — healthcare NewCo teaser + clip pipeline on every new upload going forward. A simple explanation: Guest podcasts proved demand. Owned YouTube turns that demand into Patticus revenue you control. CTA to Service (70% Through The Video): If you want the full 12-week breakdown customized for Patticus — content buckets, lead magnets, and advisory routing — grab a time in the description. First video's on us.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Patticus.